Inclusive Eastbourne – is a campaign designed to help businesses in Eastbourne meet local consumers’ needs more effectively by providing services that allow easy access for all.


Inclusive Eastbourne is a campaign orchestrated voluntarily by Eastbourne business-people who recognise the particular needs of Eastbourne’s consumers and want Eastbourne businesses to meet these. Pleasing more people means higher footfall and sales.

Tom Serpell created this campaign group and explains his idea here:

“I arrived back in Eastbourne after several decades away in 2010, when I founded the Business Leaders’ Forum, encouraging leading local employers to share expertise for mutual good. From the insights gained from sharing experience with these excellent local business people, it became clear to me that Eastbourne had a desire to base its future on a market yet to appear – younger, families, new technologies – to the exclusion to some extent of some very significant elements of the population, current and future, including the almost 20% with some form of disability and over 30%  elderly. It seemed to me that the skills of the town in serving such shoppers were already and should continue to be celebrated and even developed. With this idea, and after consulting my network of contacts, I set about devising a campaign, initially called “Eastbourne Designed for All”, with a proper organisation behind it, led by a board of local talent. We conducted research via a variety of methods including focus groups, seminars, mystery shopping and surveys, to establish priorities and ideas for initiatives. The results of these are encapsulated in our website, now renamed “Inclusive Eastbourne”. With the advent of this, and having reached 70, I took my retirement, leaving the campaign in the more than capable hands of the other directors”.

The company is a member of 3VA.

We have also initiated an Eastbourne Community Toilet Scheme. Read more about it here.

Here is what local MP Stephen Lloyd says:  ‘I am delighted to have become a member and supporter of the Inclusive Eastbourne project. A number of leading firms and organisations across Eastbourne and the surrounding area have joined up in the pursuit of one overriding goal; to take the necessary steps that mean Eastbourne will become the most accessible town in the UK and pursue a consistent high quality provision of goods and services to all its residents, visitors and businesses.’

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